Unilever Announces a $20 Million Donation of Products and Services to COVID-19 Crisis
Since the COVID-19 outbreak has spread across the globe, many beauty companies have begun stepping up to lend their efforts in one way or another. For instance, Coty Inc., L’Oréal, and LVMH are using facilities to produce hand sanitizer to help with the shortage. Additionally, a number of brands are donating money and supplies to their local communities. Now, Unilever U.S. has come up with a plan to provide relief with a new initiative it’s calling “United for America.”
The initiative involves several tactics to help support people affected by the pandemic. As described in a press release sent to Allure, this includes a donation of $20 million in the U.S., in the form of products and services, along with a whopping $540 million in cash relief worldwide to support people across its extended value chain. According to the press release, this involves
“early payment for its most vulnerable small and medium-sized suppliers, to help them with financial liquidity; and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.” It also promises to protect its global workforce, including its part-time and full-time employees, contractors, and people who work on Unilever’s sites, from sudden drops in pay for up to three months. (This won’t apply to workers who are already covered by government plans or by a direct employer.)
The brand plans to spend $8 million right away on donations of items like food and soap, as well as personal hygiene and cleaning products. This will be distributed by partnering with Feeding America to support a network of food banks, and includes product donations from brands like Dove, Suave, Degree, Shea Moisture, Seventh Generation, Best Foods, and more. As if that wasn’t enough, it’s also organizing a National Day of Service on May 21 to provide an estimated $12 million of support to Americans that need it. This will involve producing and donating hygiene products, food, and services to those most affected by the crisis. Everything produced on that day, and products of equal value, from Unilever’s U.S. factories, will go directly through community providers to those impacted by COVID-19.
In addition, Unilever is giving more than 200,000 masks to hospitals in New Jersey, where the company’s U.S. headquarters are based.
“Our hearts go out to all those who are suffering from this pandemic,” said Fabian Garcia, the president of Unilever North America, in a statement. “Unilever is ‘United for America’ because we are all in this together and only together will we defeat this virus. Our people are committed to supporting all Americans – especially those most in need – with the resources to act to protect the wellbeing of their families and their communities. We will do this by ensuring access to hygiene, nutrition and sanitation products, and by working through our brands to inform and educate people to help them in this difficult time.”
Over the next several weeks, Unilever will be recruiting and mobilizing partners, that include retailers, tech companies, packaging suppliers, and more, to join in on the initiative.
Now read more about companies contributing to COVOID-19 relief efforts:
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