Beauty

The Most Popular Products Sold on Allure This Month — February 2020 Reviews


Each month, your trusty Allure editors break down the best new hair, makeup, and skin-care launches to hit the market. Once a year, the Best of Beauty Awards encapsulate our favorite products in the biz. We love to help readers build out their makeup bags and skin-care shelves, but now, it’s time we took advice directly from Allure readers.

That being said, each month, we’ll gather the most popular products sold via Allure.com. That weird little URL that gets you to a Sephora, Ulta, Dermstore, or other product page? It also helps us know exactly how many readers bought which products — and you deserve to know, too. We figure that if some readers are trying and enjoying these products, the rest of you might like them, too. In January, for example, over 100 readers stocked up on offerings from The Ordinary. It’s enough to make you look twice at your current hyaluronic acid serum.

Ahead, you’ll find the products that readers purchased most via Allure.com this past month. According to our calculations, our beloved fans are stocking up on vitamin C products, multiple types of hyaluronic acid serums, professional-quality blow-dryers, spot treatment pimple patches, the Urban Decay Naked2 palette, and — we love you all for this — sunscreen. We can’t let all of you into our beauty closet, but this is the next best thing. Think of it as shopping in your bestie’s well-stocked bathroom.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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