Sephora Launches Project Care to Send Thank-You Kits to Health Care Workers
Before retailers were forced to temporarily close due to state and local mandates, Sephora was one of the first companies to voluntarily limit its brick-and-mortar operations to help prevent the spread of coronavirus. Five days after canceling in-store services in mid-March, the beloved beauty boutique closed all of its stores and instilled safeguards in its distribution center to protect the employees filling online orders. And now, Sephora is continuing to be proactive during the COVID-19 crisis with a new program that gives back to those of us most in need of a little self-care.
“In an effort to provide a measure of care and comfort to those affected by COVID-19, Sephora will launch its ‘Project Care’ program, through which beauty products will be delivered to 65,000-plus frontline health care workers and those dealing with domestic violence in our communities across the U.S.,” says an email to Allure from a Sephora representative.
Here’s how Project Care works. Sephora’s store, distribution center, and corporate employees have nominated 500 deserving individuals in communities all over the U.S. Each of those 500 individuals will receive a delivery of 100 kits filled with Sephora Collection skin-care products (specifically, cleansing wipes, an eye mask, a face mask, a lip balm and Super Matte Moisturizer) to distribute to their colleagues — 50,000 health care professionals in all.
Furthermore, Sephora is donating 15,000 Play! beauty boxes to 150 women’s shelters that have been helping victims of domestic violence whose lives have been disrupted by stay-at-home orders.
In addition to the Project Care program, Sephora also announced that, on June 1, it’s launching face masks that will retail for $10, and 50 percent of the proceeds will be donated to the Stronger Together Fund through Tides. (Each Sephora employee will be receiving two of them as well.)
Sephora is planning to sell the masks in-store, and we can’t help but look forward to when we can finally peruse our favorite beauty products in person again.
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