Beauty

Rihanna Opens Official Fenty Beauty TikTok House


TikTok is quickly becoming one of the go-to social media platforms for all things beauty, and Rihanna, ever the trendsetter, knows something big when she sees it. That’s why the musician and creator of the wildly successful Fenty Beauty line is making it even easier for creators to share their love of Fenty with a brand-new Fenty Beauty “TikTok House,” a destination for all things Stunna Lip Paint, Match Stix, and Killawatt Highlighter.

According to Dazed, Rihanna debuted the new TikTok House in Los Angeles, and it comes complete with a pool and tons of video-ready natural light and mirrors. “We are standing in the official first Fenty Beauty TikTok home,” she announced at the unveiling. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

“Houses” are a popular way for creators to collaborate with one another — and with brands — and we can’t wait to see the genius makeup looks the Fenty Beauty crew creates with Rihanna’s inclusive, cutting-edge beauty line. Fenty Beauty itself launched a TikTok account several months ago to hype the launch of its Full Frontal mascara, though RiRi doesn’t have one of her own (yet).

The Fenty Beauty TikTok house has already partnered with several influential beauty content creators, including Makayla, Emmy Combs, and Savannah Palacio, and they’ve already begun creating content for the brand. Emmy even gave fans a sneak peek at the gorgeous morning light (and the pool) at the Fenty Beauty house, and all we can say is “Wow … when can we move in?”


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