Beauty

FaceGenius Launches Subscription Service With SkinScanner Technology


We first learned about the SkinScanner, a camera cable of skin-imaging at 30-times magnification level, back in 2018. The high-tech skin-care device launched as part of Neutrogena’s Skin360 app, which analyzed the data from SkinScanner to provide corresponding Neutrogena skin-care products. At the time, it was a revelation: “I knew right away I was going to need one of these tools,” our reporter wrote. Two years later, the SkinScanner is back in our lives and clipped onto our phones, but its product recommendations don’t stick to one brand. Meet FaceGenius, a smart retail platform that uses SkinScanner analyses to create custom routines.

“Skin-care is a unique purchase: to know what to buy requires a scientific analysis of the skin,” FaceGenius CEO Sergio Rattner tells Allure. “FaceGenius [makes that possible] with an easy-to-use platform that is accessible to anyone with a smartphone.”

Launching on January 27, FaceGenius offers two monthly subscription options, both of which include a free SkinScanner. Everyone who purchases a subscription will receive their SkinScanner in the mail, and from there, the magic (aka the custom AI engine) happens. The SkinScanner clips over your phone camera and takes a magnified image of the skin, capturing information such as pore size and appearance, dark spots, moisture levels, and the size and depth of fine lines and wrinkles. The device then references the SkinScanner database — which includes 10 million skin images — to identify areas of potential improvement. The FaceGenius platform then uses that data to form a customized product regimen.

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Consumers can choose from a Night Plan ($30 per month) and a Morning & Night Plan ($50 per month). The night plan includes full-size versions of cleanser, moisturizer, and two serums intended for PM use; the combination plan includes a mix of AM and PM products. The products will come from a long list of brands including Codex Beauty, Chuda, Babor, Good Science Beauty, and more. Each month, you’ll get new recommendations. FaceGenius even tracks when products are slated to run out, so it’ll send you refills just as you need them.

Asked about data security, Rattner tells Allure that “the magnified skin images are not personally identifiable [and] are stored separately from any personally identifiable data.” He also confirms that FaceGenius does not sell or share data with third parties, so you don’t have to worry about close-ups of your pores landing elsewhere on the internet.



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