Beauty

Best New Mascaras for 2020 — Editor Reviews


When you’re on the hunt for a new mascara, just a quick trip through a drugstore aisle or department store can present a head-spinning flurry of choices: dense bristles, thin bristles, curvy brushes, straight brushes, volumizing formulas, lengthening formulas — the list goes on and on and on. Knowing where to begin with this ubiquitous beauty product isn’t exactly easy.

And contrary to popular belief, not everyone wants big, fluttery lashes all the time (though we can’t blame you if you do). You might prefer a lighter, wispy formula or even something dense that clumps together for an intentionally disheveled look. Add your personal lash preferences to the never-ending flow of options, and the hunt for the One just gets all the more difficult. You might feel attached to the mascara you’ve been using since high school for that very reason, but brands are constantly dropping new formulas that you don’t want to miss out on.

To break through the clutter and confusion, we’ve handpicked a few of the best new mascaras from 2020. No matter your budget or what features are on your personal mascara must-have checklist, these formulas will have you covered.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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