Anastasia Beverly Hills and Amra Oleic Launch New Eye Shadow Palette — Interview
How do you follow up the wild success of the highlighter fans call “literally the most beautiful thing I’ve ever seen”? Makeup artist and beauty influencer Amra Olević (aka AmRezy) is more than up to the task, and trust us — the final product lives up to the hype. On January 14, Anastasia Beverly Hills and AmRezy will release a third makeup collaboration: the AmRezy Palette by Anastasia Beverly Hills.
“I had way more fun with this particular palette than my first one,” Olević tells Allure. “I needed something that was going to attract someone the minute they see it.”
Inspired by her intense love of the color pink, the YouTube star says that she wanted to keep everything in theme with her nature, which she describes as “girly girl.” The palette — which is encased in a shimmery Barbie-pink case — holds 16 shades, including pink neutral “Anastasia” and vibrant turquoise metallic “Leo.” And though she loves all of the colors, personal favorites of hers include a light pink shadow with glitter called “Barb” (an homage to Nicki Minaj and the rapper’s dedicated fans) and a rusted gold with a silver shimmer called Gemini, about which she says, “I have to represent all my Geminis out there.”
Each shadow is rich in pigment with incredible staying power and they all have incredible staying power. For her, it was important to create something that would stop people in their tracks and excite them. “I needed to find a happy balance where…[the shades] were bold, but they were still wearable for everyone,” she says.
Fans can stick to one shade for a more monochromatic look, but she also encourages also experimenting with mixing-and-matching the shadows however you want. “Halo eyes are really popular,” Olević says. “The palette can be used so many different ways and that’s what I love about makeup; there’s really no formula to how you can use it.”
As we mentioned before, this is her third collaboration with Anastasia Beverly Hills, and it’s more than just a natural fit for her at this point. In fact, she says that the brand is like family to her. “I like to call Anastasia my fairy godmother. She’s helped me evolve year after year and gives me these amazing — and countless — opportunities to create whatever I want. For an artist, nothing is better.”
As for what’s next for Olević, the possibilities are endless. While she would love to create some sort of body highlighter or nude lip product in the future, Olević’s next official plans have her going in a different direction. Though she tells Allure she “can’t give too much information,” Olević does reveal that her next venture is going to take her into the realm of hair. Until then, however, we’ll be more than happy to enjoy the new palette.
The AmRezy Palette by Anastasia Beverly Hills will be available online at anastasiabeverlyhills.com January 14 and through July 2020.
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