18 Black-Owned Beauty Products to Prioritize Now and Forever
We’re taking as many steps as possible to support the Black community right now (and forever), and we wholeheartedly encourage you to do the same. As we discussed here, one of the many ways we can do so is to enhance our beauty regimens with products from Black-owned brands. Of course, there is a lot of work being done outside of my desk job and beauty routine, but as I run out of my current stash of skincare, hair, and makeup products, I’ll be exclusively restocking with the Black-owned picks I already know and love in addition to a few new ones I’ve heard great things about.
Last week, Cosmopolitan‘s beauty director, Julee Wilson, gently reminded her 51.5K Instagram followers that Black-owned brands aren’t just for Black people. In fact, a majority of the brands I’ve seen and tried are more shade-inclusive than non-Black-owned brands (especially when it comes to makeup). Just some food for thought. Below, I’m sharing the 18 Black-owned beauty products I have on deck in my shopping cart. Keep scrolling!